What I Actually Do (and Why It Rarely Fits on a Slide)

On midnight founder calls, policy decks, narrative power, and this year's quietest Earth Day campaign: #EarthEdits

My work doesn’t sit neatly in a strategy deck.

It lives in speeches, RFPs, whitepapers, and dossiers.

In quick intel for investors — usually over weekends.

In closed-door consultations with government stakeholders — often while I’m technically on vacation.

In midnight calls from founders building through burnout, budget cuts, and broken systems.

In constant messages buzzing on my phone — each one asking for just a small favour that would “only take a few minutes”…except those minutes come from somewhere. Usually, from me.

In digital campaigns that start as carousels and end as coalitions.

It shows up in the stories I feature, the research I publish, the questions I keep alive when the room moves on.

And when someone meets me at a function and asks, 'Wait, what do you actually do? You can’t be doing all of that'.
I smile.
Because I don’t do it all.

I just do what the system forgot to make room for.

On Earth Day, April 22nd 2025, I hopped on the trend and decided to join ecoHQ ’s #EarthEdit campaign!

Through this campaign,

I’m not just editing climate narratives.

I’m editing impact narratives — and who gets to shape them:

Delete: Thought leadership as opinion
Insert: Thought leadership as infrastructure, coalition, and narrative power

Delete: Impact that performs well on slides
Insert: Impact that shifts systems, stories, and status quos

Delete: Climate as a siloed emergency
Insert: Planetary collapse as a systems failure — and redesign as survival

I edit — with care, with clarity, and with a calendar that’s slowly learning to make space for breath. And maybe, one day, for rest without guilt.